Another global ambassador: The Weeknd signs on with Canadian esports outfit
TORONTO — The Weeknd has joined the OverActive Media Group ownership and will serve as global ambassador for the Canadian esports company.
The Toronto R&B singer and producer, whose real name is Abel Tesfaye, is now part of an ownership group whose principle investors include the Kimel family — including Michael Kimel, part-owner of the Pittsburgh Penguins — and tech entrepreneur Sheldon Pollock.
OverActive Media owns the Toronto Defiant of the Overwatch League.
It also owns Splyce, a U.S. company that has a stable of international esports teams.