‘Alita’ leads a slow Presidents Day box office weekend
LOS ANGELES — The sci-fi fantasy “Alita: Battle Angel” topped the charts and beat out a number of newcomers including the meta romantic comedy “Isn’t It Romantic” and the horror sequel “Happy Death Day 2U” in its first weekend in theatres, but it is a victory with a few caveats. It’s leading the slowest Presidents Day weekend at the box office in almost 20 years and has a ways to go to make up its costly budget.
20th Century Fox said Sunday that the James Cameron-produced film earned an estimated $27.8 million over the weekend against a reported $170 million budget, which includes cost-saving tax incentives and rebates. It’s made $36.5 million total since its debut Thursday.
Robert Rodriguez directed the future-set film starring Rosa Salazar as a cyborg with no memory of her past. Critics were mixed on the results, and it’s become just the latest pricey and ambitious non-Star Wars, non-Marvel or DC sci-fi film to do less-than-stellar business at the box office, the last being the Peter Jackson-produced “Mortal Engines.”
It is quite a tumble (56.4 per cent) from last year’s record Presidents Day box office when “Black Panther” grossed $202 million over the three-day weekend and propelled the industry total to $286.6 million. The weekend has in recent years been host to the openings of high earners from “Deadpool” to “Fifty Shades of Grey.” This year, total weekend earnings amount to only $125 million.