Taylor Swift Hits the Big Number!

Taylor Swift’s cinematic music video for her Reputation single, “Look What You Made Me Do” is so addictive, it reached one billion views on YouTube.

This isn’t the first time Swift has hit the milestone. Her visuals for “Shake It Off,” “Blank Space” and “Bad Blood” all have 10-digit views each.

The “LWYMMD” clip launched the Reputation era in August 2017 after premiering at the VMAs. She pokes fun at being called a “snake,” hints at her feud with Kim Kardashian and Kanye West, and the famous, “The old Taylor can’t come to the phone right now. Why? Because she’s dead” line, signifying that Taylor was leaving her past behind.

There’s also parade of doubles sporting various looks from her previous eras; a gravestone with her pseudonym name “Nils Sjoberg,” which she used to co-write a song with her ex-boyfriend, Calvin Harris; dancers wearing “I Heart TS” shirts, which another ex-boyfriend, Tom Hiddleston, once wore; a car crash that vaguely references her feud with Katy Perry, and more.

When the video was released, it broke the record for most Vevo views in a single 24-hour period, which had been previously held by Adele’s “Hello,” and the most views in a 24-hour period on YouTube, which had been held by Psy’s “Gentleman.”

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“Look What You Made Me Do” reached No. 1 on the Billboard Hot 100, the only single from Reputation to reach the top of the charts to date.