Selena Gomez’s New Strong Girl Collection

Selena Gomez recruited her closest friends to help debut her SG x Puma “Strong Girl” collection.

The 26-year-old teamed up with the brand to design their first collection together that has “strength” stitched into every piece. The line was influenced by Selena’s signature style and her desire to make other girls feel empowered and strong, no matter their shape or size. “I think it’s important for girls to know the strength in everything, their identity and their soul, lies within themselves. And too much today you give that away so easily, from social media to school or relationships. And I think it’s important – I want to remind girls that they’re perfectly strong the way they are,” Selena told Elle.

The entire collection, which includes tops, leggings and the SG Runner, a new shoe designed and constructed by Gomez, drops on December 12th.

She said that she’s inspired most by her friends’ style, and invited them to join in on the ad campaign with her. “I don’t have friends that are all the same size or anything. I understand women’s bodies more from my friends, because of the way that they dress and what fits them.”