Lady Gaga’s Foundation Campaign

Born This Way Foundation cofounder (and Gaga’s mother) Cynthia Germanotta said participants might consider directing their efforts toward helping the victims of the wildfires that have roiled California.

“We’re heartbroken by the devastation in California and we hope our community uses #MultiplyYourGood as an opportunity to help support those who have been impacted,” Germanotta says. “We hope that those taking part in California – and beyond – consider picking one of the amazing organizations working tirelessly to respond to the wildfires and to help communities recover in the weeks and months ahead … We’re also teaming up with Starbucks to celebrate World Kindness Day and to help kickoff the #MultiplyYourGood Challenge with in store activations. Two of those are in California, and we’ll be using those activations to help support the wildfire recovery efforts as well, collecting thank you cards for first responders in Los Angeles and donations for the Red Cross in Walnut Creek.”

Southern California’s Woolsey fire recently forced Gaga to evacuate her Malibu home, but in the days since she has visited a Red Cross shelter and called out President Trump to “set an example of kindness for this country.”

The Born This Way Foundation, founded in 2012, aims to improve youth wellness and empower young people to create a kinder world.

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Full Story: Billboard

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