Selena Wants to Empower Women with Shoes

Selena Gomez is here to make women everywhere feel good in their own skin. The singer is not only on a mission to make women look and feel amazing through her Puma designs, but she’s also striving to empower her fans through both her music and her activewear lines.

Which is why the DefyxSG sneaker, which launches on September 18th and touts the initials “SG,” doesn’t only represent herself; the shoe also represents the “Strong Girls” she hopes to reach through the launch.

“The whole point is to take the focus away from me; it’s about what I believe in and what I choose to do with the platform I’m given,” she tells Footwear Newsabout her partnership with the brand, which is celebrating 70 years. “It’s much bigger than me and it’s much bigger than Puma – it’s about how you feel.”

Gomez says how she feels in the moment has strongly impacted the collections that she’s created with Puma. “I take cues from music that inspires me, movies that inspire me, artists that inspire me,” she explains. “I love learning from all kinds of people. So for me, it comes from the mood or moment I’m in.”