Taylor Swift Reveals Her New Camera

Taylor Swift has paired up with Fujifilm to create a special-edition Instax camera, set to release in October.

The square-shaped instant camera comes complete with Swift’s printed signature and Reputation-themed graphics. Using “Gorgeous” as the background track, Swift shows off her camera and its functions – including selfie mode, double exposure and “all kinds of things you can play around with.”

“I think there’s something cool about having a photo you can tangibly hold in your hands right after you took it,” she says, telling fans how she likes to keep photos in her diary when she’s on tour. “It’s kind of a really nice memento from good times.”

The star showed off the camera in a promotional video, which saw her browsing through a pile of photos and capturing memories during her current sellout Reputation stadium tour. Two additional clips gave us a behind-the-scenes look at the video shoot and a short interview about working with the Fujifilm team to create the camera. The videos were shot in Chicago and recreated scenes from the Reputation tour using actors.