Robo-adviser Wealthsimple launches investment portfolio for observant Muslims
TORONTO — Robo-adviser Wealthsimple has launched a new investment portfolio for observant Muslims, a move the company says builds off its success targeting smaller, underserviced groups of investors.
The Toronto-based wealth management firm says its Halal investing portfolio is designed for those adhering to Islamic laws that prohibit investing in certain companies and financial products.
Wealthsimple CEO Michael Katchen hopes the portfolio will resonate with a portion of the public, the same way its socially responsible investment portfolio options launched last year have.
“With socially responsible investing, people thought it was going to be a such a small niche, that it wouldn’t be worth our time, but it turned out to be enormously successful,” Katchen said.


