Adidas seeks buyer for Montreal-based CCM Hockey after sales fall last year

HERZOGENAURACH, Germany — Adidas says it’s putting the CCM Hockey brand up for sale.

The German sports equipment and apparel giant made the announcement Wednesday as it reported its fourth-quarter and year-end results for 2016.

The company reported a 14.3 per cent decline in net sales for CCM Hockey last year compared to 2015, and a bigger drop of 21.6 per cent in the fourth quarter compared to the same period a year earlier.

Now headquartered in Montreal, CCM Hockey can trace its roots to its founding in September 1899 in Weston, Ont., as Canada Cycle & Motor Co. Ltd.

A veritable who’s who of the NHL have geared up with CCM Hockey equipment, including Darryl Sittler, Mark Messier and Sidney Crosby.

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In 2004, CCM Hockey was bought by Reebok, which was acquired by Adidas two years later.

The Canadian Press