
Coldplay endorsement one of many for #FillTheSeats Paralympic campaign
TORONTO — When Greg Nugent started receiving thousands of Twitter notifications last Wednesday, he figured something had gone terribly wrong with his Paralympic fundraising campaign.
The 42-year-old Englishman had started a campaign on Aug. 23 called #FillTheSeats, with the hope of sending Brazilian children and people with physical impairments to the Rio Paralympics free of charge. For every US$15 raised, a child would be sent to Maracana Stadium for the Paralympic opening ceremony on Sept. 7.
Nugent’s notification frenzy turned out to be an endorsement from British rock band Coldplay.
“Amazing idea: send Brazilian kids to the Paralympics #filltheseats. We’re with you @IPCAthletics Love Coldplay,” the tweet said.