By James Peters

Huge TV audience measured for Hockey Day in Canada

Feb 17, 2016 | 1:58 PM

KAMLOOPS — There were a lot of eyeballs on Kamloops during this month’s Hockey Day in Canada – and now we know how many.

Rogers has told Tourism Kamloops the second of three NHL games aired February 6 garnered an average of 800-thousand viewers.

Many of those viewers would have seen the ad spots purchased by the agency in partnership with the local organizing committee.

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Lisa Strachan of Tourism Kamloops says they portrayed the city in a very positive light.

“I had a few texts come through my phone, friends from Jasper – some even over in Ontario were sending me messages,” said Strachan.

In addition to the commercial spots, the day-long program featured several live cut-ins broadcast from Kamloops.

Strachan says the entire broadcast was a wonderful showcase for Canada’s Tournament Capital.