KAMLOOPS — Did you catch that Pepsi ad that went viral this week?
Has there ever been such a blatant attempt to reach young people made by those who clearly have no idea what they're doing?
Like WTF, bae.
I can't even.
But Pepsi isn't the only organization completely out of touch with young people these days.
Political parties keep saying they want to appeal to young people; that they want to get more Millenials out to the ballot box on election day.