Selena’s Back With Coach

Selena Gomez is back for her third campaign with Coach’s for their Fall 2018 fashion campaign. Selena embodies vintage cool in the new campaign, which takes a cue from 90’s streetwear that’s featured on the streets of New York City today, it’s a contemporary way of dressing that has arrived in the world of Coach.

“I love the way that we have pushed the Coach gang further this season to be more unique, diverse and just overall cool in their attitude,” creative director Stuart Vevers shared of the campaign. “It’s how I see people here in New York enjoying wearing clothes and just feels really relevant to me.”

Selena stars alongside Kiko Mizuhara, Chinese actress Guan Xiaotong, and Chinese actor Timmy Xu, as well as models Ali Latif, Blesnya Minher, Joaquim Arnell, Lily Nova, Nina Gulien, Remington Williams and William Grant in the campaign.

This marks Selena’s third campaign with the brand. She first announced their partnership in 2016 and her first campaign debuted in fall 2017.