ICBC launches pedestrian safety campaign across the province

By Jill Sperling
October 9, 2018 - 1:44pm

KAMLOOPS — As the weather turns colder and daylight hours decrease, ICBC is urging drivers and pedestrians to look out for one another. 

According to ICBC, the number of collisions between vehicles and pedestrians nearly double between October and January.

Road Safety Coordinator Christine Kirby says a campaign launched today to remind pedestrians to make sure they're being seen. 

"What we're doing is we're giving out reflectors," Kirby said. "So, you get a reflector and you put it on your backpack or your jacket ... and then when vehicles shine their lights on the reflector then they can see you."

Kirby says people will be able to pick up the reflectors at the ICBC Claim Centre or Driver Licensing Centre. 

Throughout B.C., about 1,120 pedestrians are injured in crashes between October and January. 

"We see the highest (number of) crashes between 3 p.m. and 6 p.m. every day. That's a time when everyone is rushing around doing this and that. So, just pay extra attention at this time of year." 

Kirby says there are on average 270 crashes involving a pedestrian in the Southern Interior every year. 

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