By Greg Fry

Study shows Ribfest provides big economic boost to Kamloops

Jul 18, 2018 | 2:41 PM

KAMLOOPS — A new study by O’Leary & Associates Ltd. shows Ribfest 2017 provided a big economic boost to Kamloops.

Spokesperson Colin O’Leary says it revealed the direct economic contribution by visitors to the event in 2017 was between $2.72 million and $2.9 million dollars.

He says the estimated total impact accruing to British Columbia in 2017 due to Ribfest was $3.98 to $5.97 million.

O’Leary adds Ribfest has become a regional event noting that 26 to 28 per cent of attendees are non-Kamloops residents.

“Nearly half (49 per cent) of non-residents indicated that they specifically came to Kamloops because of Ribfest,” reads the report. “Only 11 per cent of visitors indicated that Ribfest had no impact on their decision to come to downtown Kamloops.”

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And people are leaving Ribfest happy with 94 per cent of survey respondents scoring Ribfest at a 7/10 or higher.

Ribfest returns August 10 to August 12, 2018