By Greg Fry

April proclaimed B.C. Wine Month

Feb 14, 2018 | 3:53 PM

KAMLOOPS — Victoria is taking action to combat Alberta’s ban on B.C. wine by proclaiming April B.C. Wine Month.

Minister of Agriculture Lana Popham says her government is “proud to shine a spotlight on the work they do and the wine they make.”

“We told British Columbians we would fight for our wine-making community, and devoting an entire month to B.C. wines is a wonderful way to do just that.”

In addition to that, the province has announced other initiatives to support the B.C. wine industry including:

• Increased opportunities to have B.C. wines in local BC Liquor Stores, including local wines from small and medium producers that are not typically available outside of the wineries.
• Promotion throughout the month with storefront displays.
• A greater variety of in-store tastings of B.C. wines.
• Funding for an expansion of the Buy BC: Eat Drink Local campaign, to further develop partnerships between the BC Wine Institute and the Britsh Columbia Restaurant and Food Services Association.
• Funding to support the marketing of BC VQA wines to new international markets.

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The province says the wine industry employs about 12,000 people and has an economic impact of $2.8 billion annually.