Sun Peaks sets new winter accommodation record

By James Peters
April 20, 2017 - 8:27am Updated: April 20, 2017 - 12:42pm

SUN PEAKS, B.C. — Sun Peaks Resort has confirmed it set a record for accommodation stays during the recently wrapped up winter season.

According to a news release, room stays were up 12 per cent resort-wide, as of the end of March.

The resort credits its event calendar as well as ideal snow conditions for the jump.

In addition, Sun Peaks says the Snowbombing festival provided a boost to early-April numbers, which were up significantly from the same period in 2016.

Tourism Kamloops President and CEO Arlene Schieven says a lot more people are becoming aware of Sun Peaks, and that's the key to the resort's growth.

"Once we get people here for the first time they tend to become repeat visitors. We are starting to reap the rewards of encouraging new people to try our destination. We saw strong results across the board, whether it was from regional, or international - lots of new, first time visitors as well," said Schieven.

Schieven adds there is still room for more growth next ski season, especially in December, March and April.

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