New Tourism Kamloops plan to be unveiled next week
KAMLOOPS — Now that the Tourism Kamloops Board has approved a new five-year strategic plan, the Board is moving ahead to unveil the plan to the community and tourism stakeholders. The Board approved the plan Tuesday night.
Board spokesperson Monica Dickinson says the new plan will be proactive and focused.
“What we’ve heard through our extensive consultation with our stakeholders is really an appetite to grow our needs period, ” says Dickinson. “Meaning our spring, our fall, our winter seasons, and to do so, we’re going to look at some experience development and enhancements.”
Dickinson says the five-pillar plan will include looking at innovation, sustainability and brand. She says the development of a brand for Kamloops is critical.