Katy Perry and Harley-Davidson

Harley-Davidson teamed up with Katy Perry on her new song, “Harleys In Hawaii” and it should prove to be quite a coup for the company.

The music video has more than 14 million views on YouTube. According to the New York Times, Harley did not pay for the musical endorsement – but they did provide the motorcycles.

Katy mentions the motorcycle brand six times and she rides a hog in the music video. The publicity’s value could be “upwards of $40 million” to Harley-Davidson before taking Spotify streams and social media posts tagged #HarleysinHawaii into account, an influencer marketing executive told the Times.

The product placement is a coup for Harley-Davidson, given Perry has over 100 million Twitter followers and 80 million Instagram followers, and it cost the company next to nothing, the Times reported.

Perry has released a new vertical video for “Harleys in Hawaii,” making the single’s album artwork come to life as she sit atop a motorcycle, donning her multicolored floral turtleneck dress, black headband and white-and-yellow floral statement earrings.

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Unlike the “Harleys in Hawaii” music video she premiered with the single on its original October 16th release, Perry’s latest visual shows off her solo venture.