Nick Jonas Launches His Own Tequila

Aug 29, 2019 | 6:05 AM

Nick Jonas has partnered with his longtime pal designer John Varvatos and the Stoli Group to launch a brand new ultra-premium tequila, called Villa One.

Celebrating “life as it should be” during a trip to Mexico in 2018 with family and friends, the 26-year-old singer and 64-year-old designer were inspired to embark on a new adventure and launch their own tequila brand.

In the spirit of the property they were staying in and the enjoyment of spending time with family and friends, the idea quickly turned into a tangible venture with a name: Villa One.

“I’ve been waiting for quite some time to share some exciting news with you guys. Over the past couple years, @JohnVarvatos and I have really enjoyed bonding over our love for tequila and we could not be more excited to introduce you to @VillaOne our ultra-premium tequila hand crafted by Master Distiller Arturo Fuentes,” Nick captioned his Instagram post.

Nick explains that what sets Villa One apart from other tequilas is that it uses “100% blue weber agave from both the highland and the lowland regions of Jalisco [Mexico] giving unique character and a distinctively smooth finish.”

The ultra-premium tequila brand comes in Silver, Reposado and Aejo expressions and will begin a national rollout across the U.S. this September. Find out more at villaonetequila.com/

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Full Story: Billboard

TL;DR:

  • Nick Jonas has partnered with designer John Varvatos and the Stoli Group to launch a brand new ultra-premium tequila called Villa One.
  • The ultra-premium tequila brand comes in Silver, Reposado and Aejo expressions and will begin a national rollout across the U.S. this September.