Often overlooked, evening news shows have loyal fans
PASADENA, Calif. — The evening news may be one of television’s most overlooked institutions, but the programs are still looked at.
Between them, the newscasts anchored by David Muir, Lester Holt and Jeff Glor were seen by an average of 26.9 million viewers each weeknight last week. If they were seen in prime time, both ABC’s “World News Tonight” and NBC’s “Nightly News” would be top 10 shows.
Their audiences are older, which makes them far from trendy, but loyal. The mid-winter, when they air when it’s dark outside and — particularly last week — when the cold is punishing in much of the country, tends to be their most-watched time of the year.
Muir’s broadcast, seen by 10.1 million each night last week, is the most popular most weeks.