A Blumhouse/Universal horror film with a wee budget, Happy Death Day, has won the box office this weekend, destroying the monster Alcon Entertainment/Sony sequel Blade Runner 2049.
Happy Death Day opened at $26.5 million this weekend, compared with Blade Runner's $15.1 million in a disappointing second weekend for the hoped-for blockbuster that wasn't.
- The horror film is a high-concept genre pic with a cast of unknowns and very little marketing muscle, whereas Blade Runner features A-Listers Ryan Reynolds and Harrison Ford.
- Happy Death Day is also drawing a decidedly younger audience than Blade Runner, with 55% of its viewers being under 25.
- Happy Death Day is the third-best start this year for a Blumhouse film, behind Split ($40M) and Get Out ($33.3M).
- The cast and filmmakers of Happy Death Day participated in some off-kilter marketing, participating for example in the opening night festivities of Universal Studios Halloween Horror Nights, where The Horrors of Blumhouse had a Happy Death Day themed maze with the killer from the movie.
- Observers say all is not lost for Blade Runner though, noting the solid buzz, and long legs it will have as a legacy film. Sony is also reportedly hoping to push the foreign end of the investment.
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Top 10 Films at the Box Office, Per Deadline:
1.) Happy Death Day (UNI/BLUM), 3,149 theaters / $11.65M Fri. (includes $1M previews) / 3-day cume: $26.5M / Wk 1
2.) Blade Runner 2049 (ALC/WB/SONY), 4,058 theaters (0)/ $4.3M Fri. (-66%)/ 3-day cume: $14.3M (-56%) /Total: $59.8M/ Wk 2
3.)The Foreigner (STX), 2,515 theaters / $4.76M Fri. (includes $775K) / 3-day cume: $12.4M / Wk 1
4.) It (NL/WB), 3,176 theaters (-429) / $1.95M Fri. (-27%)/3-day cume: $6.47M (-35%) / Total: $315.3M / Wk 6
5.)The Mountain Between Us (FOX), 3,259 heaters (+171)/ $1.7M Fri. (-51%) /3-day cume: $5.6M (-47%)/Total: $20.5M/ Wk 2
6.) American Made (UNI), 3,098 (+67) / $1.58M Fri. (-32%)/ 3-day cume: $5.3M (-37%)/Total: $40M/ Wk 3
7.) Kingsman: The Golden Circle (FOX), 2,982 theaters (-506) / $1.48M Fri. (-35%)/3-day cume: $5.1M (-41%) / Total: $89.5M / Wk 4
8.) The Lego Ninjago Movie (WB), 3,053 theaters (-558) / $1M Fri./3-day cume: $4.4M (-37%) / Total: $51.6M / Wk 4
9.) My Little Pony (LG), 2,528 theaters (0) / $955K Fri. (-68%)/3-day cume: $3.7M (-58%) /Total: $15.1M/ Wk 2
10.) Marshall (OR) 821 screens, $1M Fri /3-day: $3M/Wk 1