A little Kamloops bakery shows the big guys how to do it
KAMLOOPS — Being somewhat a student of crisis management, I’m always interested when big corporations face major PR problems.
Do they apologize right away or try to avoid it? Do they take ownership of the problem? Do they reach out to their customers and try to make it right? Do they have a plan to make sure it doesn’t happen again?
Headline-making corporate crises happen almost every day. There are countless examples of handling them the right way, and the wrong way.