KAMLOOPS — Volunteers blanketed the city Tuesday morning to collect donations for the 10th annual Raise a Reader campaign.
Special edition newspapers were sold by more than 100 volunteers outside coffee shops, and in drive-thrus.
The money will help fund programs for Literacy in Kamloops and the Kamloops Early Language and Literacy Initiative.
Last year's event raised more than $110,000 thanks to matching funds from the government.
"The money also goes to Barriere, Chase, Clearwater, and Logan Lake," said LINK Literacy Outreach Coordinator Fiona Clare. "They do their own campaigns, and they receive the money they raise and matching funds as well. It's so important. We really don't do any other fundraising in the year. We do get some grants that we apply for, but this is what keeps our programs going."
The literacy groups supported through Raise a Reader provide programs for people of all ages, and include the Parent-Child Mother Goose Program, One-to-One Literacy programs for children and adults, and the Story Book Program at the Kamloops Regional Correctional Centre.
"It's always surprising that actually 45 per cent of adults in Canada have what we call a level one or level two literacy." Clare said. "That's actually below the literacy level you need in order to understand everyday information that comes into your life. So, that's just like understanding bus schedules, reading menus, understanding safety information, dosages for medicine, health information. It's really important that we still focus on literacy, and that we start early."
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