New slogan hoped to further increase city’s tourism numbers
KAMLOOPS, B.C. — It’s a move that is hoped will boost the city’s tourism numbers.
Earlier this week Tourism Kamloops announced it has changed the city’s slogan from ‘Playtime Redefined’ to ‘Boldy Unscripted.’
It’s hoped the new slogan will attract more people to Kamloops and change some people’s perceptions of what our city has to offer.
But if you look at the number, the reality is the city is already attracting more international and local visitors every year, with hotel revenues jumping 10 per cent in 2016.