New Tourism Kamloops plan to be unveiled next week

By Doug Collins
October 13, 2016 - 6:41am Updated: October 13, 2016 - 10:20am

KAMLOOPS — Now that the Tourism Kamloops Board has approved a new five-year strategic plan, the Board is moving ahead to unveil the plan to the community and tourism stakeholders. The Board approved the plan Tuesday night.

Board spokesperson Monica Dickinson says the new plan will be proactive and focused.

"What we've heard through our extensive consultation with our stakeholders is really an appetite to grow our needs period, " says Dickinson. "Meaning our spring, our fall, our winter seasons, and to do so, we're going to look at some experience development and enhancements."

Dickinson says the five-pillar plan will include looking at innovation, sustainability and brand. She says the development of a brand for Kamloops is critical. 

"Brand really is what drives tourism to the destination. And we're really excited because we've started the process and the research that it takes to look at brand concept and brand promises moving forward, so that will be a highlight."

Aside from developing new ideas to deal with shoulder seasons, CEO Beverley De Santis says the strategic plan ensures that Kamloops elevates its distinct position and offers visitors exactly what they're seeking in a vacation experience.

The Board will unveil the plan in detail to the community and stakeholders at a forum Tuesday afternoon from 3-5 at the Coast Hotel. Anyone interested in attending is asked to RSVP through the Tourism Kamloops office. 

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