A look at declining magazine circulation numbers for Rogers since 2010

Sep 30, 2016 | 1:30 PM

TORONTO — The days of leafing through magazines in the doctor’s office are increasingly something from a bygone era. As print readership rates have fallen, so has print revenue.

Rogers Media announced Friday it is scaling back its magazine business, citing declining subscription numbers and advertising.

Here’s a look at the paid circulation figures for Maclean’s, Chatelaine and Today’s Parent, from 2010 until today, according to data provided by the Alliance for Audited Media:

Maclean’s: