Flare founder bemoans demise of Canadian fashion magazine
TORONTO — Flare’s visionary founder says she’s sad to see the fashion publication disappear from newsstands, calling it a rare vehicle for Canadian women to see themselves reflected in a style magazine.
Donna Scott launched the glossy periodical in 1979 as Canada’s answer to a proliferation of slick imports such as Glamour, Vogue and Harper’s Bazaar.
At the time, professional Canadian women had nowhere to turn for a local perspective on style, design and culture, she says, noting that the women’s magazine Chatelaine was more focused on homemaking and cookery.
“I’m just shocked,” Scott said Friday from her home in Niagara-on-the Lake, Ont., upon hearing the news the publication was going digital only. “It was the first ever fashion magazine for the age group we were appealing to.”