KAMLOOPS — The Kamloops YMCA/YWCA has set a lofty goal as it kick starts it's 2016 Strong Kids Campaign this morning.
It's hoped 100-thousand dollars will be raised which would sponsor a thousand kids and provide them with the opportunity to take part in after school activities.
WATCH: Full story by Reporter Jessica Lepp
Today over a hundred volunteers participating in the challenge, attended the annual breakfast – including CFJC'S very own Broadcast Bandits.
At this mornings breakfast, it was announced that the fundraising goal would be 100-thousand dollars.
Kamloops YMCA CEO Colin Reid says “last year we raised 85-thousand dollars and sponsored about 940 or so children. This years goal is to raise 100-thousand dollars to support a thousand children.”
Those children who otherwise wouldn't have the opportunity to, will have the chance to attend after school events such as swimming lessons and camping trips.
Reid says, “there are many families, many children who don't have the opportunity to participate for a variety of reasons.”
Over a hundred volunteers are taking part in this years Strong Kids Campaign who are tasked with setting their own personal fitness goals while raising much needed funds.
Digital Reporter at CFJC-TV Chad Harris says, “of course it's to raise as much money as possible to support as many kids as we can. It's also important to reach fitness goals and for me I'm trying to be way more active than before and lose as much weight as possible.”
CFJC-TV Video Journalist Adam Donnelly says, “I try not to take it out on my coworkers in the newsroom, but you know, sometime you just can't control your emotions when you're feeling that powerful hunger.”
Investing in children today is a way to ensure a healthier future according to President of the Y Board Karl deBruijn who says, “I think it's such a wonderful investment. By putting time and effort in this stage, children grow up to contribute to the community in a much more positive way.”
The Strong Kids challenge runs until the middle of March.
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